FORT WORTH, TEXAS (USBWA) – PytchBlack,
a Fort Worth-based creative design firm, is proud to unveil new
brand marks created by the agency that will debut at the Final Four
of the NCAA Division I men's and women's basketball tournaments.
The marks, developed on behalf of the U.S. Basketball Writers
Association (USBWA), will visually represent some of the
most prestigious awards in college basketball: the Oscar Robertson
Trophy and Ann Meyers Drysdale Award, presented to the association's
national players of the year; as well as logos representing the
All-America and All-District teams for this year’s basketball season.
Tomorrow, the USBWA will announce the winners of its two player
of the year awards on site at designated press events at the men's
and women's Final Fours. The Oscar Robertson Trophy will be presented
at the Caesars Superdome in New Orleans at 5 p.m. ET, following
the presentation of the Ann Meyers Drysdale Award at 3:30 p.m. ET
at the Target Center in Minneapolis.
The All-America and All-District Teams have been selected since
the 1956-57 season. Those marks made their debut earlier this month
with the announcement of this year’s recipients. Additional branding
marks for other USBWA awards and entities are also in development.
"Having our work featured on a national stage is a credit
to all the hard work our team does every day," said Andrew
Yanez, PytchBlack Managing Partner. Bryan Delgado, PytchBlack's
Group Account Director, said "It was a privilege to work on
awards with such legendary namesakes. We're honored to have played
a role in recognizing the best in college basketball."
As the USBWA and PytchBlack are also in the final stages of development
of a new website in partnership with the Football Writers Association
of America (FWAA) and the National Collegiate Baseball Writers (NCBWA),
USBWA Executive Director Malcolm Moran said, "The partnership
with PytchBlack has been terrific and we are excited about the direction
and vision of the association's branding. The new marks all reflect
our desire to move forward as we continue to advocate for the media,
our founding principal. Additionally, we are looking forward to
having a redesigned and user-friendly website that will enable us
to expand our membership and thus provide more benefits and services
to our members."
About the USBWA
The USBWA was founded in
1956 to serve the interests of journalists covering college basketball
and includes more than 800 members, among them writers, publicists,
broadcasters and photographers. For more information on the USBWA,
PytchBlack, with its roots
firmly planted in Fort Worth, Texas, is a creative owned, award-winning,
full-service advertising agency serving clients locally, regionally,
and nationally. The agency has decades of experience with business-to-business
and business-to-consumer campaigns for start-ups, small businesses,
and Fortune 500 companies.
Download Oscar Robertson
Trophy and Ann Meyers Drysdale Award