USBWA unveils dynamic new logo for coming season

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The U.S. Basketball Writers Association has a new look. The association's new logo will debut this coming season and is a fresh update on the traditional varsity block-letter concept.

Rachel Sollee of Dallas- based Sollee Designs worked with USBWA webmaster Ted Gangi to update the look while maintaining red as the association's signature branding color.

Gangi, entering his eighth year working with the USBWA, donated the cost of the logo redesign to the USBWA.

"The USBWA logo redesign was undertaken to modernize and freshen its appearance," Sollee said. "To keep a level of consistency with the previous logo, the typeface and basketball design elements are still prominent in the design. However, several modifications were added to both elements.

"To create a stronger and more unified design the 'U' is partially overlapping the basketball and a bold outline was added. A slight slant to the right in the type gives the impression of movement in the logo. Similarly, including the use of gradients and a red shadow to the basketball added depth. A change in type color to a deeper red helps 'USBWA' stand out. Also, the size of the basketball was increased to intensify the visual interest."

For more information about Sollee Design, contact Rachel at rdsollee@yahoo.com.